COURSE DESCRIPTION

You’ll learn about color theory and its functions in the interface. Understand how to select a palette for a site and highlight elements that are important to the user. You’ll be able to create a realistic shadow for buttons and other design components.

Visitors choose items in the online store, like wine in a supermarket, from a picture. If they like the pictures, they buy it, if they don’t like it, they leave. In order for your scenario to be the first case, and not the second, you need beautiful pictures. You can get them in several ways: take them from the manufacturer, pay a photographer or take the photos yourself.

The amount of light is responsible for the sharpness of the photo and its expressiveness. Properly placed light will emphasize the volume of the product, its texture, color and other details.

Nothing should get in the way: a bright, garish or heterogeneous background distracts from the merchandise. Opt for white, gray or uniform backgrounds that bring out the color of the merchandise or packaging.

It’s a whole science if you want to take complex shots. But one thing to remember for your own product photography is to focus on the main thing. The product is your main character. So choose a good angle and fit the subject nicely into the frame.

 

Understand how observation helps you find the best design ideas. Learn how to analyze your competitors, make wiseboards, and select good references for your project.

Learn how to select and combine fonts. You’ll understand how to create an effective design with the rules of typography in mind.

Typography in the web – the rules for the design of text on the site in order to convey information to the audience in the easiest to read and perceive form. Format influences the indicators of the time spent by the user on the site, the commission of the target action and the overall impression of the site.

How to make the text on the page to read? With the development of the Internet – the space has increased and the amount of information, so we gradually learned how to filter information, to highlight the necessary.

Text – the main element on the page, it is he who pushes the user to action. To create a clear and readable text, which is easy to navigate, we turn to the rules of typography.

No matter how useful the information in the text block is, if the text is improperly designed – it will go unnoticed.

Learn how to control users’ attention with proper composition and vertical rhythm. Learn about visual hierarchy and what size each element on the page should be.