COURSE DESCRIPTION

You’ll learn about color theory and its functions in the interface. Understand how to select a palette for a site and highlight elements that are important to the user. You’ll be able to create a realistic shadow for buttons and other design components.

Visitors choose items in the online store, like wine in a supermarket, from a picture. If they like the pictures, they buy it, if they don’t like it, they leave. In order for your scenario to be the first case, and not the second, you need beautiful pictures. You can get them in several ways: take them from the manufacturer, pay a photographer or take the photos yourself.

The amount of light is responsible for the sharpness of the photo and its expressiveness. Properly placed light will emphasize the volume of the product, its texture, color and other details.

Nothing should get in the way: a bright, garish or heterogeneous background distracts from the merchandise. Opt for white, gray or uniform backgrounds that bring out the color of the merchandise or packaging.

It’s a whole science if you want to take complex shots. But one thing to remember for your own product photography is to focus on the main thing. The product is your main character. So choose a good angle and fit the subject nicely into the frame.

 

Understand how observation helps you find the best design ideas. Learn how to analyze your competitors, make wiseboards, and select good references for your project.

Learn how to control users’ attention with proper composition and vertical rhythm. Learn about visual hierarchy and what size each element on the page should be.

Every layout starts with a modular grid. You’ll get acquainted with its types and learn how to choose the right one. You’ll learn about the nuances of grids for mobile and full versions.